brand strategy + storytelling.
brand strategy + storytelling.
Helping marketers and SMBs maximize return on energy through high performing creative and ai-enabled strategies, content and workflows.
Helping marketers and SMBs maximize return on energy through high performing creative and ai-enabled strategies, content and workflows.
Stratory brings together an expert network of marketers, creators, strategist and media pros scalable to your brand and business needs.
We combine expert strategy with a curated network of creators to tell authentic brand stories, delivering winning performance creative that sells across Meta, TikTok and social content platforms.
Stratory brings together an expert network of marketers, creators, strategist and media pros scalable to your brand and business needs.
We combine expert strategy with a curated network of creators to tell authentic brand stories, delivering winning performance creative that sells across Meta, TikTok and social content platforms.
We don’t just work together—we grow together.
We don’t just work together—we grow together.
Ai Marketing Consulting
Ai Marketing Services & Trainings
Ai Marketing Consulting
Ai Marketing Services
Designed for small to medium-sized business just seeking to save time and increase revenue with ai-assisted marketing.
Ai Content Creation Support
Produce more content with less lift—while keeping creative standards high.
Topic and trend identification and analysis
Social post ideation + caption writing
Short-form video scriptwriting and visual workflows
Automated cross-platform repurposing
Content batching workflows
Ai Content Creation Support
Produce more content with less lift—while keeping your creative standards high.
Topic and trend identification and analysis
Social post ideation + caption writing
Short-form video scriptwriting and visual workflows
Automated cross-platform repurposing
Content batching workflows
Team Training & Upskilling
Clear, no-fluff training sessions that show marketers exactly how to use AI in their day-to-day work.
AI Prompting 101 for Marketers
Generating Social Media Content with Ai
AI Image & Video Creation for Beginners
AI for Campaign Planning & Brainstorms
Automated content sourcing and generation
Team Training & Upskilling
Clear, no-fluff training sessions that show marketers exactly how to use AI in their day-to-day work.
AI Prompting 101 for Marketers
Generating Social Media Content with Ai
AI Image & Video Creation for Beginners
AI for Campaign Planning & Brainstorms
Automated content sourcing and generation
AI Marketing Assessment
A fast, focused review of your business marketing workflows and tools—so you know where AI can actually help (and what to ignore).
AI readiness assessment and opportunities map
Audit of current tool usage and pain points
Curated recommendations by goal and team size
AI Marketing Assessment
A fast, focused review of your marketing workflows and tools—so you know where AI can actually help (and what to ignore).
AI readiness assessment and opportunities map
Audit of current tool usage and pain points
Curated recommendations by goal and team size
Tools, Workflows & Implementation
After assessment, support with AI-powered processes setup that saves time without cutting corners.
Weekly content calendar generation
Email content automations
Customer support enablement
Custom n8n integrations and workflows
Tools, Workflows & Implementation
After assessment, support with AI-powered processes setup that saves time without cutting corners.
Weekly content calendar generation
Email content automations
Customer support enablement
Custom n8n integrations and workflows
Marketing services
Performance creative—backed by strategy, messaging, and analytics.
Marketing services
Performance creative—backed by strategy, messaging, and analytics.
Performance Creative
This is where most engagements start. We help brands concept, script, and produce high-performing content for TikTok, Instagram, Meta, and more. From UGC-style ads to VO-led formats and product storytelling, creative is designed to be tested, iterated, and optimized to your KPIs.
concepting
influencer & creator contracting
scripting and storyboarding
editing and clean-up
resizes and formatting
analyze results and optimize
View Details
Performance Creative
We help brands concept, script, and produce high-performing content for TikTok, Instagram, Meta, and more. From UGC-style ads to VO-led formats and product storytelling, creative is designed to be tested, iterated, and optimized to your KPIs.
concepting
influencer & creator contracting
scripting and storyboarding
editing and clean-up
resizes and formatting
analyze results and optimize
View Details
Content & Social Media
Grow brand loyalty and drive performance with content that shows up consistently where your audience already is. We help you build and manage a steady flow of content across social, email, blogs, and beyond—designed to engage between campaigns and deepen connection over time. From strategy and editorial planning to creator sourcing, copywriting, and production guidance, we create processes, tools and assets to stay visible and relevant.
Social Media Strategy
UGC, influencers & creators
Podcast & Video Scripting
Content Systems & Processes
SEO Content & Blogs
Email & Lifecycle Content
Performance Reporting & Insights
View Details
Content & Social Media
We help you build grow brand loyalty by managing a steady flow of content across social, email, blogs, and beyond—designed to engage between campaigns and deepen connection over time. From strategy and editorial planning to creator sourcing, copywriting, and production guidance, we create processes, tools and assets to stay visible and relevant.
Social Media Strategy
UGC, influencers & creators
Podcast & Video Scripting
Content Systems & Processes
SEO Content & Blogs
Email & Lifecycle Content
Performance Reporting & Insights
View Details
Brand Strategy & Messaging
We define your brand positioning, voice, and messaging architecture to ensure every piece of content feels consistent and converts. I help teams move faster with clear guidelines and story structures rooted in your business goals.
SEO (Search Engine Optimization)
PPC Advertising
Social Media Marketing
Email Marketing
Content Marketing
View Details
Brand Strategy & Messaging
We define your brand positioning, voice, and messaging architecture to ensure every piece of content feels consistent and converts. I help teams move faster with clear guidelines and story structures rooted in your business goals.
SEO (Search Engine Optimization)
PPC Advertising
Social Media Marketing
Email Marketing
Content Marketing
View Details
Growth Marketing Support
See better returns on your marketing investement by making creative and media work better together. Whether you’re launching new campaigns or optimizing what’s already live, we partner with your media team—or bring in our own—to plan how to test, scale, and evaluate performance creative. We build frameworks for measuring ROAS, aligning on KPIs, and adapting messaging by audience or channel.
Creative Testing Frameworks
KPI Planning & Reporting
Paid Social Strategy
Creative-Media Alignment
Audience Targeting Strategy
Performance Insights
View Details
Growth Marketing Support
See better returns on your marketing investement by making creative and media work better together. From launching new to optimizing current campaigns, we partner with your media team—or bring in our own—to plan how to test, scale, and evaluate performance creative. We build frameworks for measuring ROAS, aligning on KPIs, and adapting messaging by audience or channel.
Creative Testing Frameworks
KPI Planning & Reporting
Paid Social Strategy
Creative-Media Alignment
Audience Targeting Strategy
Performance Insights
View Details
About Us
Digital, creative and media expertise
I create marketing that drives results. Whether that means acquiring new customers, increasing sales, or engaging with your brand’s message, I help businesses cut through the noise with smart strategy and content that works. These days, that often means performance video content built for platforms like TikTok, Meta, and YouTube that’s designed to convert. From audience research to scripting, from creative testing to performance analysis, I focus on making content and video that doesn’t just look good—it performs.
I create marketing that drives results. Whether that means acquiring new customers, increasing sales, or engaging with your brand’s message, I help businesses cut through the noise with smart strategy and content that works. These days, that often means performance video—short-form content built for platforms like TikTok, Meta, and YouTube that’s designed to convert. From audience research to scripting, from creative testing to performance analysis, I focus on making content and video that doesn’t just look good—it performs.
Before starting my consultancy, I spent over 16 years in marketing for brands like Maybelline, Burger King, Carl’s Jr., PetSmart and JCPenney. I’ve worked across media, brand, and advertising, developing integrated campaigns, optimizing paid media, rethinking brand messaging, and rolling out content across digital, retail, and social channels. I’ve led big teams and nimble ones, and I know how to flex depending on your needs and goals.
With Stratory, I’m here to help you grow—by creating clearer, smarter, more impactful marketing. If you're looking for a partner who brings both strategy and execution to the table (with a little humor and humanity along the way), let’s talk.
Some of the brands I've worked for…
Before starting my consultancy, I spent over 16 years in marketing for brands like Maybelline, Burger King, Carl’s Jr., PetSmart and JCPenney. I’ve worked across media, brand, and advertising, developing integrated campaigns, optimizing paid media, rethinking brand messaging, and rolling out content across digital, retail, and social channels. I’ve led big teams and nimble ones, and I know how to flex depending on your needs and goals.
With Stratory, I’m here to help you grow—by creating clearer, smarter, more impactful marketing. If you're looking for a partner who brings both strategy and execution to the table (with a little humor and humanity along the way), let’s talk.
Founder
Adam Gagliardo
Marketing veteran with 16+ years of experience across retail, restaurants, beauty, CPG and more.
Founder
Adam Gagliardo
Marketing veteran with 16+ years of experience across retail, restaurants, beauty, CPG and more.
About Us
Digital, creative and media expertise
I create marketing that drives results. Whether that means acquiring new customers, increasing sales, or engaging with your brand’s message, I help businesses cut through the noise with smart strategy and content that works. These days, that often means performance video content built for platforms like TikTok, Meta, and YouTube that’s designed to convert. From audience research to scripting, from creative testing to performance analysis, I focus on making content and video that doesn’t just look good—it performs.
I create marketing that drives results. Whether that means acquiring new customers, increasing sales, or engaging with your brand’s message, I help businesses cut through the noise with smart strategy and content that works. These days, that often means performance video—short-form content built for platforms like TikTok, Meta, and YouTube that’s designed to convert. From audience research to scripting, from creative testing to performance analysis, I focus on making content and video that doesn’t just look good—it performs.
Before starting my consultancy, I spent over 16 years in marketing for brands like Maybelline, Burger King, Carl’s Jr., PetSmart and JCPenney. I’ve worked across media, brand, and advertising, developing integrated campaigns, optimizing paid media, rethinking brand messaging, and rolling out content across digital, retail, and social channels. I’ve led big teams and nimble ones, and I know how to flex depending on your needs and goals.
With Stratory, I’m here to help you grow—by creating clearer, smarter, more impactful marketing. If you're looking for a partner who brings both strategy and execution to the table (with a little humor and humanity along the way), let’s talk.
Some of the brands I've worked for…
Before starting my consultancy, I spent over 16 years in marketing for brands like Maybelline, Burger King, Carl’s Jr., PetSmart and JCPenney. I’ve worked across media, brand, and advertising, developing integrated campaigns, optimizing paid media, rethinking brand messaging, and rolling out content across digital, retail, and social channels. I’ve led big teams and nimble ones, and I know how to flex depending on your needs and goals.
With Stratory, I’m here to help you grow—by creating clearer, smarter, more impactful marketing. If you're looking for a partner who brings both strategy and execution to the table (with a little humor and humanity along the way), let’s talk.
Founder
Adam Gagliardo
Marketing veteran with 16+ years of experience across retail, restaurants, beauty, CPG and more.
Benefits
A network of marketing super heroes.
Benefits
An advisor network of marketing super heroes.
When you work with Stratory you'll also have access to the brainpower of seasoned industry execs in our advisor network.
When you work with Stratory you'll be accessing the brainpower of seasoned industry execs in our advisor network.
Creative Wizard
Creative Director
20+ years of NYC digital agency experience across retail, beauty, restaurants and consumer goods.
Creative Wizard
Creative Director
20+ years of NYC digital agency experience across retail, beauty, restaurants and consumer goods.
Performance Media Maven
Performance Media
14+ years of digital media planning, buying and optimization across DTC and traditional brands.
Performance Media Maven
Performance Media
14+ years of digital media planning, buying and optimization across DTC and traditional brands.
CRM Guru
CRM & Loyalty
18+ years of expertise driving results from CRM and loyalty programs across brands.
CRM Guru
CRM & Loyalty
18+ years of expertise driving results from CRM and loyalty programs across brands.
Brand Master
Brand Strategy
15+ years of creating and growing brands across Service, CPG and DTC brands.
Brand Master
Brand Strategy
15+ years of creating and growing brands across Service, CPG and DTC brands.
Benefits
A network of marketing super heroes.
When you work with Stratory you'll also have access to the brainpower of seasoned industry execs in our advisor network.
Creative Director
20+ years of NYC digital agency experience across retail, beauty, restaurants and consumer goods.
Performance Media
14+ years of digital media planning, buying and optimization across DTC and traditional brands.
CRM & Loyalty
18+ years of expertise driving results from CRM and loyalty programs across brands.
Brand Strategy
15+ years of creating and growing brands across Service, CPG and DTC brands.
Want a free marketing audit?
Want to talk performance marketing and ai?
Drop us a note and let’s start making magic!
Our Work Process
From idea to impact—we drive your brand and your business.
Our Work Process
From idea to impact—we drive your brand and your business.
1
Discover & Strategize
We dive deep into understanding your brand, goals, and audience. Through collaborative discussions and research, we craft a clear roadmap tailored to your needs.
2
Plan
We translate insights into action—mapping out creative priorities, testing frameworks, messaging hierarchies, and a clear content strategy designed to drive performance.
3
Create
From concept to script to delivery, we produce content that’s built to convert. Every asset is designed with intention and aligned with your brand, goals, and media plan.
4
Refine & Grow
We don't stop at the launch. We analyze performance, gather feedback, and fine-tune to ensure your brand creative becomes a learning engine that evolves with your business.
1
Discover & Strategize
We dive deep into understanding your brand, goals, and audience. Through collaborative discussions and research, we craft a clear roadmap tailored to your needs.
2
Plan
We translate insights into action—mapping out creative priorities, testing frameworks, messaging hierarchies, and a clear content strategy designed to drive performance.
3
Create
From concept to script to delivery, we produce content that’s built to convert. Every asset is designed with intention and aligned with your brand, goals, and media plan.
4
Refine & Grow
We don't stop at the launch. We analyze performance, gather feedback, and fine-tune to ensure your brand creative becomes a learning engine that evolves with your business.
1
Discover & Strategize
We dive deep into understanding your brand, goals, and audience. Through collaborative discussions and research, we craft a clear roadmap tailored to your needs.
2
Plan
We translate insights into action—mapping out creative priorities, testing frameworks, messaging hierarchies, and a clear content strategy designed to drive performance.
3
Create
From concept to script to delivery, we produce content that’s built to convert. Every asset is designed with intention and aligned with your brand, goals, and media plan.
4
Refine & Grow
We don't stop at the launch. We analyze performance, gather feedback, and fine-tune to ensure your brand creative becomes a learning engine that evolves with your business.
Benefits
Why is partnering with us the smart move?
Benefits
Why is partnering with us the smart move?
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
You don't just get assets - you get in-depth knowledge of strategy, media, and brand.
You get seasoned marketing professionals familiar with internal processes and needs.
Creative is always aligned to audience segments, placements, and performance goals.
You'll experience seamless collaboration with internal teams, agencies, or chaos.
You get a growth-oriented mindset and in-depth knowledge of how KPIs drive your business.
Want to talk performance marketing and ai?
Want a free marketing or ai audit?
Drop us a note and let’s start making magic!
Want a free audit?
Drop us a note and let’s start making magic!
Get in touch.
You know you want to.